Dongfeng Embarks on a New Journey in the Europe, Various New Products Debut Offers Diversified Mobility Options
On September 12th, Dongfeng Motor held the DONGFENG DAYS · EUROPE launch event in Turin, Italy, officially announcing the entry of DONGFENG BOX into the Italian market and the first European debut of the VOYAH COURAGE. This is not only a significant milestone in the development of Dongfeng Motor in the Europe but also marks a new chapter for the Dongfeng on the international stage.
At this press conference, Ma Lei, General Manager of Dongfeng Motor Corporation International Business Department and Managing Director of China Dongfeng Motor Industry Imp. & Exp. Co., Ltd., along with the CEO of the Italian partner, graced the event with their presence. The occasion also attracted hundreds of media personnel, KOLs, and representatives from various cooperative partners, all coming together to witness this significant moment.
As a traditional European automotive powerhouse, Italy had the fastest growth in passenger car sales in 2023, with a relatively low penetration rate of new energy vehicles. Targeting the key market of Italy, Dongfeng Motor has adopted a localized development strategy, aiming to stand out in the fiercely competitive market by providing excellent automotive products, mastering cutting-edge core technologies, and adopting an open and inclusive cooperative attitude. During the event, Mr. Ma Lei, General Manager of Dongfeng Motor Corporation International Business Department and Managing Director of China Dongfeng Motor Industry Imp. & Exp. Co., Ltd., delivered a speech. With the brand value of “Quality, Intelligence, Harmony” as the main line, he emphasized Dongfeng continuous investment in product quality, technology innovation, network construction, and market services. He said: “Dongfeng will always shoulder the responsibility of building a green and beautiful home together with global users, forge the unique Dongfeng charm with new energy technology strength, and work together with partners to achieve win-win development.”
At the press conference, Dongfeng focused on introducing product layout strategy in the European market. As a representative electric vehicle entered Italy, DONGFENG BOX attracted much attention. Mr. Xie Qian, head of the PV Overseas Marketing Department Europe Regional Headquarters, elaborated on its product highlights and outstanding performance. DONGFENG BOX integrates multi-functional configuration and chic appearance. It comes with the first 10-in-1 electric drive in its class, with strong power and a maximum range of 430KM, providing diversified choices for local consumers’ mobility.
As a C+ class high-end electric SUV, VOYAH COURAGE is also Dongfeng’s first global model, representing Dongfeng Motor strategic deployment and solutions for the European market in the short and medium term. It features a pioneering exterior design, an intelligent cockpit that enables human-car interaction and is equipped with the industry-first LFC system, making driving both relaxing and safe.
To accelerate the development in the local market, partners will always be steadfast supporter for Dongfeng Motor. During the speech, the Italian partner conveyed his confidence and high expectations for Dongfeng extension within the Italian market.
As the lively performance came to an end, the guests welcomed the unveiling ceremony of the much-anticipated DONGFENG BOX and VOYAH COURAGE and experienced the design details and technical highlights of the two models up close. Guests on site said that the two models newly released by Dongfeng were refreshing and met the local consumers’ pursuit and expectations for high-quality and intelligent products. The esteemed German automotive media outlet, Auto Motor + Sport, has shown its admiration for Dongfeng Motor, highlighting the brand’s burgeoning influence on the global stage, particularly within the European market. This recognition underscores Dongfeng Motor’s dedication to pushing the boundaries of innovation and sustainability. Echoing this sentiment, Ma Lei expressed in an interview, “Dongfeng Motor remains steadfast in our pursuit of technological advancement and sustainable growth. With unwavering commitment and a spirit of innovation, we are confident that we will secure a prosperous future in the European market.”
Looking forward, Dongfeng is committed to “DRIVE YOUR DREAMS” brand mission, delivering user-centric innovation to provide a superior travel ecosystem for global customers.
